Financial e-marketing Forum

20 - 21 September 2012, Rome, Italy
Jmeno

Shakhboz Sidikov

Head of PPC and Web Analytics

Saxo Bank, Denmark

Online marketing professional with 8+ years experience in online businesses, graduated as Master's in Economics and Multimedia Designer. I have a passion for Internet Marketing and optimization. As entrepreneur I create online services that works for users. I specialize in:

  • Online Marketing (Paid Search, Organic, Social Media, Banners)
  • Search Engine Optimization (on site Optimization, Link Building, PR
  • and reporting). I believe that SEO should be transparent and
  • measureable and should improve SERP's rankings.
  • Web Analytics (SiteCatalyst, Google Analytics, Yandex Metrics).
  • Online tracking is the beginning of the battle and it should report
  • ROI/Revenue on a keyword level for PPC and SEO, on placement level for
  • Display.
  • PPC optimization and maximization (Google Adwords, SearchCenter,
  • Yahoo Search Marketing, Microsoft Advertising, Yandex Direct, Begun
  • and Facebook ads).
  • Landing Page Optimization, Conversion rate improvement and A/B testing.
  • Web Usability: webiste should be simple to use!
  • E-mail Marketing: the highest converting channel ever (if you know
  • how to use it properly).
  • Display Marketing (Doubleclick for Advertisers).
  • Social Media (Facebook, Twitter, Youtube)
  • E-commerce (shopify, oscommerce, magento)
  • ROI (Return on Investments)
Veronika Skultetyova
Marketing Manager
Fleming Europe
T:  + 421 257 272 160
or send an email
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